Holiday 2020 Ecommerce Readiness Guide

With the holiday season fast approaching, now is the time to enhance your ecommerce strategy to overcome the unique challenges 2020 presents

In 2020, 71% of US consumers plan to do more than half of their holiday shopping online. This should come as no surprise to CMOs. The year has been turned upside down by a global pandemic and economic uncertainty, but the shift towards more digital spending offers both unique challenges and opportunities for brands.

This is your chance to attract and retain new customers in global markets. Regardless of location, brands need to make sure their direct-to-consumer (D2C) channels are prepared to handle increased traffic while also optimising core operations to account for supply chain, fulfilment and other challenges unique to 2020.

With holiday season fast approaching, Digital River’s new Holiday Guide contains the vital tips and strategies for adjusting your marketing, payments, fulfilment and more. By throwing out the playbooks of years past and embracing a new approach to your D2C channel, your brand can position itself for a successful holiday 2020 – and beyond.

Register now to receive your free copy of the Holiday 2020 Ecommerce Readiness Guide.


Key Insights

Optimise Your D2C Channel for a Different Holiday Season

2020 has been a year of twists and turns, and the unique challenges of a global pandemic and economic uncertainty look set to continue into the holiday season. Maintain competitiveness and exceed customer expectations with this Ecommerce Readiness Guide.

Extend the Season to Incentivise Repeat Business

Digital River reveal the secret to promotions that cut through the noise, recommending that you extend the holiday season with special promotions. Learn how to deliver long-term value for your brand with the full report.

Marketing That Responds to Local Conditions

Localisation is a core tenet of ecommerce marketing today, but never has it been more important. Global supply chains have become more visible, and socially conscious shoppers may feel compelled to support local businesses as Covid-19 outbreaks occur elsewhere. Here, Digital River shows you how to respond to evolving conditions and local circumstances to ensure your ecommerce brand thrives in holiday 2020.



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