CMO

B2 Everything: Expanding E-Commerce from a Single Platform

What can B2B and B2C e-commerce learn from each other? This report from digital experience leaders Adobe explores how to win market gains by fusing both on a single platform.

The CEO.digital Show: Series Highlights from Our C-Suite Interviews

As we draw close to our 20th episode, we look back on the best podcast episodes of the CEO.digital Show so far. If you’re a new listener, this is where to start.

How Amgen Made Modern Device Management Work

NTT DATA share Amgen success story of modern device management (MDM) implementation. Read more on how your business could benefit from MDM to navigate workplace challenges.

Chris Nash, Co-founder & Partner of RelevantEdge, on the Critical Role...

Co-founder of RelevantEdge, Chris Nash is on The CEO.digital Show EXTRA this week. Chris shares his knowledge of CX and personalisation in keeping brands relevant as business and culture evolves and speaks about his work as an independent Digital Consultant.

Transforming the Business of Finance

Dell Technologies drive change in this simple, easy-to-follow guide to the benefits of digitally transforming financial institutions for the future.

The New Creativity in a Data-Driven Marketing World

In a special guest article for Adobe, Workato Senior Manager of Marketing Comms Alex Lamascus shines a light on the future of creativity in a data-driven marketing world.

How to Deliver Powerful Personalised Experiences with Sitecore & Salesforce

Only through a fully rounded approach to customer experience can IT and marketing build the loyalty they need. This is how to integrate Sitecore CMS and Salesforce CRM.

Sam Holding, Head of International at SparkPost: Email Is the Unsung...

We sat down with Sam Holding, Head of International at SparkPost, to hear how email marketing has evolved after pandemic disruption and what marketing leaders have done to reconnect with customers.

A Step-by-Step Guide to Growing Your Digital Business

Adobe provide an easy-to-follow guide to removing the friction in your customer experience and winning sales. Your omnichannel marketing implementation strategy begins here.