Forever modern, never obsolete

Why data storage is the key that unlocks innovation

Brought to you by thought-leaders

Pure Storage

Modern customers expect innovation. And the freedom to innovate requires future-fit data.

We’re here to shine a light on the myriad benefits of STaaS compared to traditional data storage and management ownership, the scalability and flexibility of single solution storage, and how it all relates to an improved ESG posture.


Learn how best-in-class data storage can be maintained across multiple hardware generations.

In this report, Moor Insights & Strategy examines the most effective storage solutions for organisations, ranging from mid-sized to enterprise level. The report shows how modern, modular architecture-based storage can provide continuous benefits to businesses across market segments.


The next generation of data storage

In this webinar, expert speakers from IDC and Pure Storage discuss how software defined storage and storage-as-a-service look set to be the final frontier of data.


Cloud operating model guide

Learn how market leaders are using tailored cloud operating models to ensure their objectives are met and that they’re on course for a successful future.

A guide to forever modern storage

With evergreen architecture, organisations are fuelling innovation with data storage that scales and remains modern for a decade. Read here to see how.

Ten ways Pure frees you from storage complications, forever

Modern data storage can free IT teams from tedium, save organisations up to 65% in data TCO, and empower growth at speed without any downtime. Read these ten steps to uncomplicte your data, forever.


Patrick Smith, Pure Storage Field CTO for EMEA, on a sustainable, agile, and evergreen future for data storage

On this episode of The Show Extra, we’re joined by Patrick Smith, Pure Storage’s Field CTO for EMEA, to unpack the often complex and always changing data storage landscape. We touch on the damage done by legacy systems and buying patterns, his favourite sustainable solutions, and hopes for a containerised, agile future. Listen now to hear how Patrick and Pure Storage are working towards a cleaner, faster data future.


Pre-register to join the conversation

Meet with your peers and find out how cloud solutions can empower teams to innovate at speed.


Hear directly from a data storage leader

At Pure Storage, Wes supports global customers with strategic insight and business transformation. He combines creativity with thought-leadership to inspire excellence and achieve results. Wes is on a mission to uncomplicate data storage forever, and wants to help businesses harness the future data storage, today.

Wes van den Berg, Pure Storage

Wes van den Berg
Vice President & General Manager UK&I, Pure Storage
Connect with Wes on LinkedIn


Angeliki Oikonomou
Digital Campaign Manager
[email protected] | +44 20 3687 2302
Connect with Angeliki on LinkedIn


Craig McCartney
Managing Director
[email protected] | +44 20 3687 3941
Connect with Craig on LinkedIn

Brought to you in collaboration with 

Pure Storage® gives technologists their time back. Pure delivers a modern data experience that empowers organisations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. Pure helps customers put data to use while reducing the complexity and expense of managing the infrastructure behind it.

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