Sustainable Cloud

A multi-medium approach of an urgent topic


We’re gathering expert perspectives regarding the tech world’s impact on impending climate change – and how those same innovations might help forge a more sustainable future.

You can look forward to in-depth interviews, expert panels, original thought leadership content and more as we dive deep into the threats — and hopes — of a path towards a safer, cleaner cloud.


Maddy Cooper, CEO & Founder of Flourish, on the role of marketing in the fight against climate change

Maddy Cooper
CEO, Flourish

Explore a multi-medium examination of a divisive conversation


Modern customers expect innovation.
And the freedom to innovate requires future-fit data.

Pure Storage is here to shine a light on the myriad benefits of STaaS compared to traditional data storage and management ownership, the scalability and flexibility of single solution storage, and how it all relates to an improved ESG posture.


Latest articles

A practical path to sustainable IT

Where should tech leaders be looking to make their IT more sustainable? And how can they do it without costly new investments? Rob Smith, CTO of Creative ITC shares his expert opinion in this exclusive.

Technology migrations: mitigating risk and ensuring value

The complexity, cost, risk, and length of data storage migrations can strike fear into the hearts of IT leaders. Wes van den Berg of Pure Storage is here to tell you it doesn’t have to.

Cloud operating model guide

Learn how market leaders are using tailored cloud operating models to ensure their objectives are met and that they’re on course for a successful future.

A guide to forever modern storage

With evergreen architecture, organisations are fuelling innovation with data storage that scales and remains modern for a decade. Read here to see how.

Ten ways Pure frees you from storage complications, forever

Modern data storage can free IT teams from tedium, save organisations up to 65% in data TCO, and empower growth at speed without any downtime. Read these ten steps to uncomplicte your data, forever.

Future-fit data storage for the modern enterprise

Legacy architecture lock-in forces organisations to go through costly and arduous upgrades or replacements as their data requirements shift. But there is an alternative. In...