Customer Experience (CX)

Customer Experience (CX) is the new battleground for businesses. In a digital world, CX is the defining characteristic of a successful brand/customer relationship. With CEO.digital’s Customer Experience Insights, learn how the world’s top brands are combining technology and innovation to meet growing customer demand and expectations. Expect CX insights on personalisation, localisation and seamless experiences as we report on the latest developments within CX.

Think Like a Service Brand to Take the Lead

How do you mirror the success of the world's top service brands? Strategy Director Cierra Dobson discusses case studies from service design agency Rufus Leonard.

Five Reasons Why Your Business Isn’t Converting Online Customers

Foolproof's Managing Partner George Ioannou identifies the five key reasons why businesses fail to turn clicks into business value - and shows you how to convert them.

How Has Covid-19 Influenced Company Strategy? New Survey Reveals Insights

How has the pandemic influenced company strategy? A recent survey from Mapp sought to find out. Over 1000 companies were surveyed, and personalisation topped the list of strategic priorities.

How Have Consumer Behaviours Changed? A Look Back on the Past...

How has consumer behaviour changed since the start of the Covid-19 pandemic? Anne Jarry of Selligent Marketing Cloud highlights 5 changes and what marketing leaders should do about it.

Experience-Led Banking: How to Personalise Banking Customer Experiences at Scale

Learn how to personalise your retail banking experience with Sitecore. View the insightful infographic now.

The Manufacturing Industry’s Opportunity to Reimagine Customer Experience

Now is the time for the manufacturing industry to reinvent its approach to Customer Experience. Learn more in Sitecore's latest Guest Spotlight.

The Impact of Emotion on Customer Experience

Sitecore's Jill Grozalsky discusses the pivotal impact emotion has on Customer Experience in our new guest spotlight. Learn how to enhance the emotional impact through personalisation and more.

Make True Connections with Customers through Relevant Content

In a new Guest Spotlight, Zarnaz Arlia discusses how marketers can build stronger connections with customers through better content and personalisation.

Hybrid Working Models to Define Business Strategy After Pandemic Disruption

A new report from CEO.digital reveals the five strategic areas C-Suite leaders are focusing on as they build an Anywhere Operation. Learn more about the hybrid working model of the future here.