Guest Articles is a global community of C-level decision-makers and leaders working in or with technology across all sectors. Every month, we collaborate with experienced and insightful individuals from the C-suite for our guest articles. See how the tech world is evolving and learn what you can do to maintain competitiveness straight from the people who are fuelling change.

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How software developers can use generative AI responsibly

As AI innovation accelerates, software development teams need a new approach to responsible use. Find out what that could look like in this in-depth post.

Data bias in AI: Causes, consequences and solutions

Bias in AI data is a blight for organisations around the world. So how can we protect against it? Steve Elcock, founder & CEO at elementsuite, shares his expert opinion in this exclusive.

AI will boost human creativity, not replace it

If used correctly, AI can be a great complement to human ingenuity and productivity. Discover how these market leaders are applying AI tools to get the best from their teams in this article.

Balancing ethics in AI-powered content creation: Guidance for CEOs

The rapid rise of AI signals a revolution in content and creation. Blaise Hope, CEO of Origin Hope, shares his view on ethical issues in this exclusive guest article.

Risk vs reward: A roadmap for generative AI innovation in customer...

Generative AI is set to revolutionise customer service. But not without its risks. Agam Kohli, Director of CX Solutions Engineering at Odigo analyses gen AI risk vs reward in this original guest article.

Role-based ESG: How to capture workforce attention

With ESG taking centre stage in modern corporate life, role-based initiatives could be the key to improving grassroots engagement. Read this article from Peter McAteer to discover why.

IT leaders can vastly improve ESG performance with these three smart...

ESG has become a major differentiator, with bigger upsides and more costly downsides now the reality for modern enterprises. Keith Ali, MD of Create ITC, discusses how IT leaders can unlock the key benefits.

María Balbás, Elev8 President: Why your AI strategy requires talent at...

In this exclusive guest article, Maria Balbás, President at Elev8, explains why talent is everything when planning to implement your AI strategy. Read her insights inside.

Boosting business performance: How to overcome cloud repatriation obstacles and optimise...

Creative ITC CTO, Rob Smith, shares his insights on cloud repatriation and optimising your cloud transformation journey in this original article.