How Has Covid-19 Influenced Company Strategy? New Survey Reveals Insights
How has the pandemic influenced company strategy? A recent survey from Mapp sought to find out. Over 1000 companies were surveyed, and personalisation topped the list of strategic priorities.
April Mullen, Director of Brand & Content, SparkPost: Rising Consumer Privacy...
CEO.digital chatted with April Mullen of SparkPost for this exclusive Q&A interview on why the changing landscape of consumer privacy is fuelling more business investment – and smarter personalisation. Read now.
On-Demand Webinar: Putting the Person in Personalisation
During this exclusive webinar on personalisation, AI experts Mark Brill and Caspar Fraiture looked at how organisations are utilising AI to enhance customer experiences by putting the person into personalisation.
Pivoting Personalization in Times of Market Change
As markets continue to fluctuate, personalization is now more important than ever. In this article, CX leaders Sitecore uncover four key areas to focus on to secure personalization success.
Frankendecks: How Out of Date & Brand Sales Decks Hurt Your...
Marketing and sales teams are held back by redundant sales decks and information not aligned with brand: Frankendecks. Sales enablement is the way out. Read more to find out how.
The Anywhere Office of Tomorrow: Five Strategic Areas Defining Anywhere Ops...
Anywhere Operations are make-or-break this year. Get your hybrid working model right with our report, interviews with the C-Suite, and survey on strategies for building the Anywhere Office.
Email Is Still the Unsung Hero of Marketing, But Will Apple’s...
Sam Holding of SparkPost analyses the new iOS15 update and what it means for the world of email marketing in this guest spotlight.
From Legacy to Low Code: The Systems Revolution for Retailers
Retailers are hunting for ways to make their business more resilient in the face of ongoing crises. For Rob Shaw of Fluent Commerce, low code systems could be the answer. Discover more in this guest article.
Subscription Generation: How to win over customers after they buy in
Everything you need for building a successful subscription strategy.
