Putting the Person in Personalisation:
How to build one-to-one relationships in a digital world
Did you know that 74% of businesses in Benelux believe personalisation is a core component of an effective customer experience strategy? Given that 49% of buyers have made impulse purchases after receiving a more personalised experience, this makes complete sense.
But how can businesses utilise personalisation to create truly exceptional customer experiences that set them apart from their competitors?
Join us for an exclusive webinar to uncover the benefits of personalisation with unique insights from two AI specialists and learn how to pave the way to an enhanced CX strategy today!
Key Takeaways
Create a Great CX for Every Touchpoint
Digital touch points play a role in 90% of the customer journey. We’ll show you how to maximise this relationship with personalisation.
Adopt the Phygital Approach
Combine physical and digital channels with personalisation to deliver a tailored experience that truly engages customers.
Build Lasting Customer Relationships
For every dollar spent in US retail, 56 cents is influenced by digital interactions. Personalise your digital offering today to unlock greater revenue potential.
Guest Speakers
Caspar Fraiture
Managing Consultant
Caspar is a board adviser and managing consultant at Bvolve. He draws on over 20 years of experience in senior positions throughout the industry to help organisations become disruptors and effect positive digital transformation. Caspar will share his unique perspective to show how companies can harness user data insights to generate continuous business growth.
Mark Brill
Professor & AI Business Expert
Mark Brill is an experienced digital and business expert whose field of expertise spans experience, IoT, mobile and the emerging field of Ethics and AI.
Mark is a professor & lecturer at Birmingham City University and the University of the Creative Arts.
Introducing Sitecore
Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customers and prospects.
More than 4,600 of the world’s leading brands — including American Express, Carnival Cruise Lines, easyJet, and L’Oréal — trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Visit sitecore.com to find out more.
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Format
The duration of the webinar is 1 hour.
