CMO

Six Reasons You Need a Google Analytics Alternative

Google’s Universal Analytics will be a GDPR casualty in less than a year. Ricardas Montvila, VP, Global Strategy at Mapp Digital shares 6 reasons to embrace GA alternatives for your future analytics needs.

Vue Cinemas Case Study: How to Implement Omnichannel Personalisation at Scale

Omnichannel personalisation at scale is one of the biggest challenges for marketers. Download this Vue Cinemas case study to see how they managed to do it.

Frédéric-Charles Petit, CEO of Toluna: Why Business Leaders Must Combine Instincts...

CEO.digital recently interviewed the CEO and Founder of market insights company Toluna. Find out more about why business leaders must do more to future-proof the enterprise with data.
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Subscription Generation: How to win over customers after they buy in

Everything you need for building a successful subscription strategy.

Marcell Vollmer, Partner & Director at Boston Consulting Group (BCG), on...

Dr Marcell Vollmer is on The CEO.digital Show this week as we discuss the value of customer-centric transformation, the need to de-risk supply chains, and the future potential of IoT, powered by 5G. Listen now!
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Omnichannel Banking: Meaning, Examples, Benefits & Challenges

Omnichannel has already revolutionised retail – what's it doing for banking? Explore analysis and insight that covers onboarding, operations, marketing and sales.

Switching to First-Party Data Will Help You Personalise More & Create...

As the diversity of data sources increases, online brands are choosing first-party data as their best bet. Find out how it is helping them orchestrate seamless experiences across devices in this infographic. 

Customer Experience Maturity – The Key to Successful Omnichannel Personalisation

Sitecore's whitepaper explains how you can assess your current CX capabilities to map out your omnichannel personalisation strategy.

Email Is Still the Unsung Hero of Marketing, But Will Apple’s...

Sam Holding of SparkPost analyses the new iOS15 update and what it means for the world of email marketing in this guest spotlight.