Paige O’Neill, Sitecore CMO, Discusses Brand Vs Demand Gen & the CEO/CMO Dynamic

The Show Episode 1

Hear from Paige O’Neill, Chief Marketing Officer at Sitecore, on striking the right balance between brand and demand generation and the future of Customer Experience (CX). Tune in now!

In the very first episode of our new podcast series, The Show, we sit down with Sitecore CMO Paige O’Neill to discuss the future of CX, her leadership style, digital transformation and the relationship she has as a CMO with the CEO.

Over the course of 40 minutes, we delve into the origins of CX and how it continues to evolve, forcing companies to adapt to meet shifting consumer expectations. We also look at the multi-year digital transformation journeys that are enabling companies to augment their experiences. At the heart of this was the choice between championing brand and enhancing demand generation – and what marketers can do about it.

But most interestingly, Paige laid out her thoughts on the CEO/CMO dynamic and about the way in which Paige grows and leads her team. ‘My goal is always to hire people a lot smarter than I am and just get out of their way,’ Paige said. Of course, ensuring teams align culturally is important, but without forward-thinking individuals to take your brand further, you’ll go nowhere fast.

You can listen to the full podcast now and gain a deeper understanding of how Paige leads her department, her views on CX’s evolution, and why she believes the CMO’s role is going to get even more complex.

Headshot Paige O'Neill CMO Sitecore

About our Guest

Paige O’Neill
Chief Marketing Officer,

Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As CMO, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige has held positions as CMO at Prysm, SDL, PHH Arval, Aravo and GreenRoad Technologies; as Vice President of Marketing at Aprimo; and as a marketing leader at Oracle.

Welcome to the Show, a new peer-to-peer podcast series where we’ll be talking to the most influential thought leaders about how tech is continuing to change the way the world does business.

The Show is brought to you by hosts Darcie Thompson-Fields and Nathan Anibaba. Each week, we’ll be interviewing major thought and industry leaders to learn how they are embracing new technologies and strategies to create new value and success for their companies. Find us on all major podcast streaming platforms.