Chris Nash, Co-founder & Partner of RelevantEdge, on the Critical Role of Experience & Personalisation in Creating Lifetime Customers

Chris Nash is our guest on this edition of The Show EXTRA, discussing why CX is more important than long-term measurable conversions, and where the role of personalisation falls into this. As well as delving into his inspiring drive behind starting a new business in the midst of a global pandemic, and his entrepreneurial role as an independent Digital Consultant.

With over 25 years’ experience in omnichannel marketing and a self-proclaimed early example of the digitisation of the internet, Chris Nash is a prominent leader in providing brand-elevating competitive advantages through data-driven personalisation.

Chris’s unmatched experience and innovation has led him to co-find and direct a new digital experience optimisation solutions company in the middle of a global pandemic. Alongside which, he also works directly with companies, helping them to listen and engage in the ever-evolving business and culture landscape. Chris is a specialist and speaker on commerce data and DX capabilities, and has co-authored a pioneering marketing book, “Connect – How to use Data and Experience Marketing to Create Lifetime Customers”. We were delighted to catch up with him on all of this and more in this EXTRA edition of The Show.

Here are just some of the things we spoke to Chris about in the podcast:

  • Why and how launching a new business in the middle of a global crisis was advantageous.
  • How customer and business needs are changing from a marketers point-of-view, and delivering accessible and affordable analytics to assist this.
  • The drastically changing rate of the data used and obtained for business benefits.
  • Chris’s 7-step CX maturity model for creating a roadmap to choosing the right technology and aligning the organisation
  • The importance of providing relevant content at a moment that’s meaningful, and how organisations are looking to get the most value out of content in a measurable way

The full podcast is available now on all major streaming services, including Apple Podcasts, Spotify and more.

The key to success is aligning with your ability to execute as an organisation.

Chris Nash,
Partner and Director,

Chris Nash
Co-founder, Partner and Director, RelevantEdge

With over 25 years’ experience in omnichannel marketing, Chris Nash is Partner and Director of software products and DX optimization company, RelevantEdge, which he co-founded last year. Chris is also Sitecore MVP, and works independently as a digital consultant to help organisations measure and improve using digital experience (DX) capabilities such as personalization, marketing automation, testing and email marketing. As a noted data-driven personalisation expert, Chris has co-authored the marketing book “Connect – How to use Data and Experience Marketing to Create Lifetime Customers”.

Welcome to The Show EXTRA, a new peer-to-peer podcast series where we’ll be taking a deeper dive into critical business functions with leading experts from around the world.

The Show EXTRA is brought to you by hosts Darcie Thompson-Fields and Craig McCartney. In addition to our main show, the EXTRA series will feature leading experts from outside the C-Suite as we attempt to uncover how critical business functions continue to evolve in the face of tech advances.