We need to talk: Conversational AI in CX
Artificial Intelligence (AI) is driving a new age of brand/customer relationships – especially now that the in-store experience has declined and digital experiences taken over. Conversational AI is an essential part of the vanguard of technologies fostering and nurturing these relationships.
But if you haven’t already embraced conversational AI, how do you start? In this exclusive webinar featuring AI evangelist David Skerrett and CX Consultant Paul Fennemore show how to implement AI for powerful CX conversions at your company.
Over the course of 45 minutes, we discuss how to make the most out of your customer data, how to identify patterns of behaviour, and how to deploy your conversational AI to enhance your brand/customer relationships. Register now to view the full webinar on-demand – free!
Key Insights
The History of AI
From Turing to ELIZA, where did it all begin and how did we get to where we are today?
The FemAIl Voice
Siri, Alexa, Cortana, the psychological and sociological reasons AI assistants are predominantly female. Why is this and what should we do about it?
Data: The Key to Regaining the 360-Customer View
Making the most of your data insights to build a complete customer picture
A New Era of Marketing
What does conversational AI mean for the future of marketing and customer experience (CX)?
Our Hosts
David Skerrett
Digital Consultant
David Skerrett is a digital consultant and strategist with 19 years’ experience inventing the future of experience, today. David’s innovative and transformative thinking has helped brands such as the BBC, John Lewis, Nike, and Santander thrive in the digital age.
He has written and contributed on topics such as CX, voice, mobile, e-commerce, AI, transformation, and the future for the likes of Forbes, eConsultancy, eContent, CMO.com, and has been named a Drum Digerati twice in the last 4 years, a BIMA Hot100 thought leader, and placed 17th in The Drum Mobile top influencers.
Paul Fennemore
C-Suite CX Consultant
Paul Fennemore is a C-Suite Level Digital Transformation and Customer Experience Consultant to the C-Suite, and an Associate Lecturer in Digital Marketing at Oxford Brookes University.
Paul cuts through the hype and takes a pragmatic, results driven approach on how to adopt digital marketing, helping organisations achieve optimal business and marketing objectives. He combines his practical expertise with incisive creativity thereby generating real business advantages for his clients.
Introducing Sitecore
Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customers and prospects.
More than 4,600 of the world’s leading brands — including American Express, Carnival Cruise Lines, easyJet, and L’Oréal — trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Visit sitecore.com to find out more.
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Format
The duration of the webinar lasts 45 minutes.
