Enhance your content strategy today: the question is, can you effectively scale your content approach to meet consumer demand while embracing the personalisation users crave?
More people than ever before are moving online, consuming content at an unprecedented rate. But creating more standardised content to meet this increased demand isn’t enough. A staggering 80% of customers are more likely to purchase a product or service from a brand that provides personalised experiences.
In this exclusive webinar, brought to you in partnership with Sitecore, our expert speakers will show you how to not only craft a content strategy that prioritises personalisation to keep your consumers engaged, but how to scale your content approach to maintain and enhance the brand/consumer relationship, particularly when demand spikes.
Key Insights
Crafting a Content Strategy
Enhance your content creation process by crafting a content strategy that prioritises personalisation and keeps your customers engaged.
Scaling Your Content Approach
Utilise a purpose-built content hub for easy distribution of material across multiple channels, and enhance the brand/consumer relationship.
Insights from Leading Experts
Gain insight and experience from our expert speaker Bart Lammertyn, who has 15+ years of experience in Digital Asset – Product Content Management.
Our Hosts
Bart Lammertyn
Sitecore Content Hub Specialist EMEA
With a background in the Graphical Industry and continuous education in Digital Disruption and Business Management, Bart brings over 15 years of experience in Digital Asset – Product Content Management and hands-on experiences on how to successfully deliver your Digitization Projects.
Darcie Thompson-Fields
Head of Digital & Content, Chief Nation
Darcie is the Head of Digital & Content at Chief Nation, a global b2b Marketing agency working with leading technology companies. She plays an integral role in shaping and developing Chief Nation’s digital offering. Darcie has helped build numerous content strategies for thought leadership websites like the Digital Centre and CEO.digital.
About Sitecore
Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customers and prospects. More than 4,600 of the world’s leading brands — including American Express, Carnival Cruise Lines, easyJet, and L’Oréal — trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Visit sitecore.com to find out more.
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Format
The duration of the webinar is 1 hour.
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Welcome and Introductions by Craig McCartney, CEO.digital’s Managing Director
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Bart Lammertyn on how to embrace scalability to ensure your content strategy is ready for anything, no matter the demand level
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Darcie Thompson-Fields joins the discussion to highlight how Sitecore assists with content strategies
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Anecdotal feedback on the dos, the don’ts, the failure and learnings
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Q&A from listeners including feedback on live polls
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Wrap up and close
