Customer engagement is about more than touchpoints – it’s about everything that happens in between personal and digital encounters.
Microsoft recently talked to 48 sales leaders of organizations with revenues between $20m and $1bn+ about this issue. Over a series of interviews, they shared how they use sales technology in their organization and what they think about the future of sales transformation.
View this report to find out:
- The relationship between engagement and productivity
Discover why top-performing sales organizations are prioritizing digital transformation
- Navigating the digital transformation journey
Explore organizational differences in technology adoption, based on perceptions and behaviors
- Technology skeptics
Uncover the challenges when managing these types of teams, and the reasons for hesitancy towards adopting new technology
- Technology followers
See what happens when organizations begin to evolve, and the role of senior management in driving them forward
- ‘Striver’ organizations
Examine the impact of a cultural shift within organizations, and see what happens as support comes from top-down
- What sets transformation leaders apart
Dive into the required frameworks to yield deep insights for better engagement and tailored customer experiences
Report in partnership with: