On-Demand Webinar: How to Market Your Store Online

Digital River launches a new webinar series, Uncertainty into Opportunity, with How to Market Your Store Online, featuring special guests from Elastic Path and Micron Technology, Inc..

Reclaim your brand’s image by marketing your store online yourself – not through a third-party marketplace

So far in 2020, we’ve seen a substantial shift in customer behaviour as people have moved from in-store shopping to online shopping. As a result, the direct to consumer (D2C) channel has become a vital and indispensable part of consumer engagement strategies – even more so than it was before.

To truly connect with customers in the D2C environment and build awareness and loyalty, organisations must put the customer and their best interests at the very heart of engagement strategies. In particular, organisations must overhaul their acquisition techniques and overall customer experience to meet and exceed an ever-evolving set of customer expectations.

Digital River’s first episode in the Uncertainty into Opportunity webinar series explores why D2C channels are the most strategic route to market. Access the on-demand webinar now to uncover why knowing your audience and identifying new opportunities is crucial for marketing your online store, and absolutely pivotal for building customer awareness and cementing loyalty.

Joining the discussion will be Linda Bustos, Director of Digital Commerce Strategy at Elastic Path, and Rahul Sandil, Head of Global Marketing, Consumer Products Group, Micron Technology, Inc., who will share insights on how to effectively market to customers and grow your revenue.

Register today to view this on-demand webinar and retake control of your brand by going direct to consumer!


Get Your On-Demand Webinar to Learn:

How to Market Your Store Online

With veteran speakers from Digital River, Elastic Path and Micron Technology, Inc., you’ll learn how to effectively market your store online in an age where consumers are turning digital at an unprecedented rate.

Audience Questions Answered

The on-demand webinar also features audience participation, where attendees to the live webinar asked their burning questions. Gain industry insight from your peers!

The Importance of Having a Direct Channel to Consumers

There’s a clear business case for using a marketplace like Amazon, but if you use third-parties you could suffer from channel conflict. Learn how to own the customer experience and take control of your brand.


Our Panel

Linda Bustos, Director of Digital Commerce Strategy, Elastic Path

Linda Bustos
Director of Digital Commerce Strategy,
Elastic Path

Linda has been evangelising all things ecommerce since 2007. She is a former author of the Get Elastic Ecommerce Blog, and is the author of book-blog Ecommerce Illustrated. Linda is also the co-founder of Edgacent Ecommerce Advisors. Her previous roles have included Director of Merchant Strategy for Workarea Commerce Platform and for WebLinc Commerce, but currently she is the Director of Digital Commerce Strategy at Elastic Path.

Rahul Sandil, Head of Global Marketing, Consumer Products Group, Micron Technology, Inc.

Rahul Sandil
Head of Global Marketing
Micron Technology, Inc,

Rahul is a marketing, business development, and management expert with a 23-year track record of driving explosive growth for start-ups and established brands in the entertainment, digital media, and technology verticals. His passion is building and managing cross-functional global marketing teams to execute innovative campaigns, develop and launch industry-leading product lines, and roll out digital and performance-driven marketing initiatives. Rahul leads at the highest levels of the organisation to generate new revenue streams, and coordinate activities across the operations, marketing, and sales teams. He collaborates with other executive leaders to manage the overall P&L and lead go-to-market strategies across the world.

Jeremiah Andrick

Jeremiah Andrick
Direct-to-Consumer Advisor & Consultant

Jeremiah builds products and tools to help brands communicate with the world. His previous responsibilities have included commercialisation, digital strategy, content and platform strategy. He makes the numbers, the technology, and the marketing work together to build a brand that sticks across the globe. In the past, he has built and led high-performing multinational teams to drive revenue growth, customer engagement and a brilliant brand that leaves an impact. Jeremiah is a a speaker and educator, and a technologist at heart.

Mike French, Vice President of Partnerships & Alliances, Digital River

Mike French
VP Partnerships & Alliances,
Digital River

With over 22 years of experience in 9 industries and a variety of Fortune 500 companies to his resume, Mike French is a highly experienced individual. He has worked internationally in the Americas, EMEA, and APAC regions as a consultant, manager and executive. He successfully engaged with C-level leadership to drive transformative results in operational effectiveness, client satisfaction, revenue growth, and profitability.

In this on-demand webinar, Mike French moderates the discussion.

Introducing Digital River

Digital River are proactive partners, providing API-based Payments & Risk, Order Management and Commerce services to leading enterprise brands. That’s their sweet spot, their hyper-expertise. They know what makes your business tick. You’ll appreciate that they’re all-in, 100% obsessive about growing revenue at every click.



The duration of the webinar is 45 minutes.

  • Welcome and Introductions by Mike French, VP Partnerships & Alliances at Digital River

  • Open discussion of how to market your store online and differentiate your brand from marketplaces like Amazon

  • Anecdotal feedback on the dos, the don’ts, the failure and learnings

  • Q&A with listeners

  • Wrap up and close