On-Demand Webinar: How to Optimise Your Payments for Maximum Conversions

Join Digital River, PayPal and sponsors Blue Acorn iCi for another look into the future of ecommerce. This time, the panel discusses why giving users a range of payment options leads to higher conversions.

Digital River, PayPal and sponsors Blue Acorn iCi discuss the strategies global brands are utilising to optimise payments for maximum conversions – listen in now!

In the third episode of the Uncertainty into Opportunity ecommerce webinar series from Digital River, host Mike French is joined by expert speakers from PayPal and Blue Acorn iCi to take a forensic look at how brands are optimising payments for maximum conversions.

All too often, companies overlook the payment system when building their direct to consumer channel. But this critical aspect is integral to success. How to accept, process, reconcile and manage payments has a direct impact on conversions and revenue. To succeed and usher your customers over the final hurdle in the buyer’s funnel, you must offer alternative payment methods to streamline the buying process. It must also be secure, with your users routed to the right place at the right time in the transaction to increase authorisation rates.

Joining Mike French (Digital River) for this indispensable discussion are Chase Bruch (Blue Acorn iCi), David Bruce (PayPal), and Jeremy Waxman (Digital River). Expect insider experiences, world-class knowledge, and the insights you need to optimise your payments for maximum conversions.

Register today to gain access to this on-demand webinar and accelerate your brand’s conversion rates through an optimised payments system! 


Get Your On-Demand Webinar to Learn:

How to Enhance the Payments Process

With veteran speakers from Digital River, PayPal and Blue Acorn iCi, you’ll gain new insights into how leading brands have optimised their payments process to get their buyer’s to convert.

Audience Questions Answered

The on-demand webinar also features audience participation, where attendees to the live webinar asked their burning questions. Gain industry insight from your peers!

Embracing the Fragmentation of Payment Methods

With over 200 different payment types around the world, it’s vital that brands embrace the payment methods of local markets to increase conversions. Hear from David Bruce of PayPal to discover more.


The Panel

Chase Bruch, 
Director of Analytics & Optimisation,
Blue Acorn

Chase Bruch
Director of Analytics & Optimisation,
Blue Acorn iCi

Chase is an analytics expert with 10+ years in digital marketing, brand strategy, project management, and performance measurement. He is experienced in growing enterprise-level digital presence for clients. He delivers articulate results with detailed executive-level reporting and custom dashboard creations. Chase’s passion is to leverage the right data to generate strategy and foster brands.

David Bruce, Senior Director, Global Partner Development,

David Bruce
Senior Director, Global Partner Development,

David is the Head of Global Strategic Partnerships at PayPal. He is a commerce, payments, SaaS and digital media business executive with a proven track record in business development, strategic partnerships, sales, account management, product development, commerce, payments and advertising. His insights on ecommerce are fuelled by a career spanning almost 20 years at companies including eBay.

Jeremy Waxman, 
Head of Payments Strategy,
Digital River

Jeremy Waxman
Head of Payments Strategy,
Digital River

Jeremy is a visionary, results-centric and experienced Product Management and Product Marketing executive and leader offering superior business acumen, able to create/enhance business value through innovation and execution. He is an insightful manager experienced in building rapport, fostering productive discussions and building strong relationships to facilitate the discovery of accurate product solutions. At Digital River, Jeremy heads up the Payments Strategy team, driving results for global brands.

Mike French, Vice President of Partnerships & Alliances, Digital River

Mike French
VP Partnerships & Alliances,
Digital River

With over 22 years of experience in 9 industries and a variety of Fortune 500 companies to his resume, Mike French is a highly experienced individual. He has worked internationally in the Americas, EMEA, and APAC regions as a consultant, manager and executive. He successfully engaged with C-level leadership to drive transformative results in operational effectiveness, client satisfaction, revenue growth, and profitability.

In this on-demand webinar, Mike French moderates the discussion.


Introducing Digital River

Digital River are proactive partners, providing API-based Payments & Risk, Order Management and Commerce services to leading enterprise brands. That’s their sweet spot, their hyper-expertise. They know what makes your business tick. You’ll appreciate that they’re all-in, 100% obsessive about growing revenue at every click.



The duration of the webinar is 45 minutes.

  • Welcome and Introductions by Mike French, VP Partnerships & Alliances at Digital River

  • Open discussion of how to optimise payments for maximum conversions

  • Anecdotal feedback on the dos, the don’ts, the failure and learnings

  • Q&A with listeners

  • Wrap up and close