Reclaim your brand’s image by marketing your store online yourself – not through a third-party marketplace
It is now more important than ever before for brands to offer their customers diverse buying options. In fact, this is one of the best ways of building brand loyalty today. But if you don’t have a direct-to-consumer (D2C) channel as part of your portfolio of buying options, you hand over the majority of the customer experience to your retail partners – and those third-party marketplaces will benefit from your products.
As Covid-19 demonstrated, a lack of control over the buyers journey can lead to damaging business disruptions. That’s why Digital River gathered a panel of leading experts to showcase how brands can take control of their destiny by going D2C and cutting out the middle man.
In this episode of the Uncertainty into Opportunity webinar series on ecommerce, moderator Mike French is joined by Andrew Leibowitz (Astound Commerce), Jack Kurtz (Fortuitas), Lorrie Mizuko (Resideo), Rok Nicaj (Ingram Micro) and Adam Coyle (Digital River) to discuss how brands can implement a D2C strategy and retake control of their destiny.
Register today to view this on-demand webinar and retake control of your brand by going direct to consumer!
Get Your On-Demand Webinar to Learn:
How to Move to Direct to Consumer
With veteran speakers from Digital River, Ingram Micron, Resideo, Fortuitas, and Astound Commerce, you’ll learn how some of the world’s biggest brands have embraced a D2C channel in their marketing portfolio.
Audience Questions Answered
The on-demand webinar also features audience participation, where attendees to the live webinar asked their burning questions. Gain industry insight from your peers!
Understanding Your Users Like No One Else
Discover the true value of marketing your products/services directly to consumers: the ability to know your users inside and out so you can tailor your customer experience to enhance conversions
The Panel
Andrew Leibowitz
VP, Client Partner,
Astound Commerce
Andrew is a vision-driven professional with a career-long record of operations, business development, analysis and client relationship management success for industry leading organizations. He is a growth-focused thought leader with expertise spanning account/brand management, web analytics, strategic marketing, client and vendor relationship management, technology solutions, and project management. Andrew previously worked in senior roles at Ralph Lauren and Fluid.
Jack Kurtz
CEO,
Fortuitas
Jack is an experienced, award-winning technologist, business development executive and visionary working in eCommerce enablement, professional services, cloud ERP and mobile solutions. He is the founder and CEO of Fortuitas, which specializes in designing and building Custom Mobile Applications, Websites, Intranets and Online Communities.
Rok Nicaj
Business & Consumer Solutions Manager,
Ingram Micro
Rok is a self-motivated, highly driven and goal-oriented leader with 15 years of experience in sales and a documented record of consistent growth and business development. At Ingram Micro, he oversees and leads a team responsible for Sales, Operations, Finance, Customer Service, Business Development, and much more.
Lorrie Mizuko
Director of Digital Experience,
Resideo
Lorrie previously worked at Digital River as a Senior Client Marketing Manager, but after successive roles at Ovative/group, HTC and Honeywell, she is now the Director of Digital Experience at Resideo. Here, Lorrie drives the strategic direction of Resideo’s digital consumer experience, helping to cement customer loyalty in the D2C channel.
Adam Coyle
CEO,
Digital River
With specialisations in ecommerce, internet services, transaction processing, financial technology, and much more, Adam steers Digital River forwards and empowers the company to help global enterprises meet their ecommerce goals. In a career spanning almost 30 years, Adam has worked on several boards of directors for technology companies and governmental organisations alike.
Mike French
VP Partnerships & Alliances,
Digital River
With over 22 years of experience in 9 industries and a variety of Fortune 500 companies to his resume, Mike French is a highly experienced individual. He has worked internationally in the Americas, EMEA, and APAC regions as a consultant, manager and executive. He successfully engaged with C-level leadership to drive transformative results in operational effectiveness, client satisfaction, revenue growth, and profitability.
In this on-demand webinar, Mike French moderates the discussion.
Introducing Digital River
Digital River are proactive partners, providing API-based Payments & Risk, Order Management and Commerce services to leading enterprise brands. That’s their sweet spot, their hyper-expertise. They know what makes your business tick. You’ll appreciate that they’re all-in, 100% obsessive about growing revenue at every click.
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Format
The duration of the webinar is 45 minutes.
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Welcome and Introductions by Mike French, VP Partnerships & Alliances at Digital River
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Open discussion of how to implement a D2C channel for your brand’s buying options
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Anecdotal feedback on the dos, the don’ts, the failure and learnings
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Q&A with listeners
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Wrap up and close
