Unlock revenue growth by rechannelling your marketing efforts toward existing customers
The cost of customer acquisition is high, but that doesn’t stop organisations prioritising acquisition in their growth strategies. However, the real gains are in customer loyalty and repeat business, not in increasing your customer base.
Even as little as a 5% increase in loyalty can yield as much as a 95% increase in revenue. So the trick for organisations like yours is how to reprioritise your efforts to kill off the churn and encourage loyalty in your customers.
Download this free report from Digital River today to learn how to establish an anti-churn marketing strategy for your organisation. From intelligent payment routing to grace periods and extensions, you’ll discover how a global organisation powers loyalty through true accountability.
Acquisition is great, but it doesn’t give the yields that retention does. Learn more by downloading today.
68% of retention managers say replacing lost customers is “very” or “extremely” challenging.
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