On-Demand Webinar: Create Seamless Consumer Experiences to Increase Loyalty

Join Digital River for the second episode of the Commerce Passport webinar series as WordPress VIP, Avast Software and MarketForce unveil how to create seamless consumer experiences for global audiences


Attract, convert and keep more customers by building seamless consumer experiences for your brand.

Selling into new global markets is the first step towards real growth, but the leap into the global market is into the unknown. How will your new potential customers find you? And when they do, will that first digital impression you deliver be a good one?

Expectations for seamless online shopping experiences have never been higher, and they differ from country to country. To succeed at selling globally, your business needs a country-specific approach to commerce experiences, one that embraces cultural variations in global markets. You need to stand out, you need to appeal to your new audiences, and you need to leave a lasting impression – and gain new, loyal customers.

Digital River returned with the second episode of the Commerce Passport series to take a deep dive into seamless consumer experiences. Boasting a panel of industry experts from WordPress, Avast Software and Marketforce, Digital River unveiled the strategies market leaders are employing to ensure they deliver hyper-relevant content and localised experiences to their global audiences.

Register today to view this on-demand webinar and turn your new buyers into fans for life!


Get Your On-Demand Webinar to Learn:

How to Engage Global Audiences 

Tess Needham (Content Marketing Manager at WordPress VIP), Cristian Gallardo (Regional Manager Latin America, Avast Software) and Lina Santa Maria (Director, Marketforce EMEA) reveal how they localised their enterprise’s digital experiences to build loyal followings in new markets.

A Holistic View of Content

“Seamless” is the aim of the game. Discover how these global enterprises took a holistic view of content to ensure their new consumers left with a definitive sense of the brand – and became loyal customers.

“The Key Is That You’re Consulting with the Local Market”

Anyone can push their services to a new market, but not many do so successfully. For the panellists, consulting with the local market is vital. Find out why by accessing the on-demand webinar today.


The Panel


Tess Needham
Content Marketing Manager,
WordPress VIP

Tess manages content marketing at WordPress VIP, the leading provider of enterprise WordPress. She is responsible for strategising and coordinating WordPress VIP’s marketing projects and empowering her team to create innovative and unique content. Tessa has experience in support, project management and training, and she’s passionate about using the creative arts to help people work with technology.


Cristian Gallardo
Regional Manager Latin America,
Avast Software

Cristian Gallardo implemented the Go Local strategy for the LATAM region, making Avast the largest consumer security provider in the region with over 85m users. With over 9 years of working in the LATAM market, he is able to leverage his expertise in marketing and ecommerce to continually address and navigate challenges B2B and B2C companies face in the region.


Lina Santa Maria
Marketing Director EMEA,

Lina is the Marketing Director EMEA for MarketForce, an independent agency specialising in ecommerce-focused marketing services including paid media, affiliate marketing, SEO, social media, CRM, creative development, site optimisation, UX and analytics. Lina’s role is split between Cologne and London, where she oversees marketing operations, business development and client relationships. She has unique experience when it comes to marketing to global audiences.

Mike French, Vice President of Partnerships & Alliances, Digital River

Mike French
VP Partnerships & Alliances,
Digital River

With over 22 years of experience in 9 industries and a variety of Fortune 500 companies to his resume, Mike French is a highly experienced individual. He has worked internationally in the Americas, EMEA, and APAC regions as a consultant, manager and executive. He successfully engaged with C-level leadership to drive transformative results in operational effectiveness, client satisfaction, revenue growth, and profitability.

In this on-demand webinar, Mike French moderates the discussion.


Introducing Digital River

Digital River are proactive partners, providing API-based Payments & Risk, Order Management and Commerce services to leading enterprise brands. That’s their sweet spot, their hyper-expertise. They know what makes your business tick. You’ll appreciate that they’re all-in, 100% obsessive about growing revenue at every click.



The duration of the webinar is 45 minutes.

  • Welcome and Introductions by Mike French, VP Partnerships & Alliances at Digital River

  • Open discussion of how to build seamless consumer experiences to fuel loyalty among new customers in global markets

  • Anecdotal feedback on the dos, the don’ts, the failure and learnings

  • Q&A with listeners

  • Wrap up and close