On-Demand Webinar: An Intelligent Approach to Cash Application

No business can function without easy and ready access to cash. But how do you make your cash work for your business? In this on-demand webinar, learn all you need to know.

Cash is critical for the well-being of every business. Recent IOFM surveys have highlighted the challenges faced by businesses to maintain healthy cash flow. In fact, 79% of businesses surveyed said their Days Sales Outstanding has grown since the start of the pandemic-induced recession.

Join IOFM and BlackLine as we provide an overview of accounts receivable trends and explore how AR automation that focuses on Cash Application can significantly improve outcomes:



Brian Morgan BlackLine

Brian Morgan
Director of Product Marketing, BlackLine

In his role Brian combines his wealth of knowledge and expertise in Accounts Receivable, Credit Management and Shared Services from working across multiple sectors for National and Global organisations sectors for over 25 years.

During his career achieved outstanding results which was highlighted in achieving many Industry Awards, most notably when under Brian’s leadership Veolia UK were recognised as Centre of Excellence by the Chartered Institute of Credit Management.

Headshot Mark Brousseau

Mark Brousseau
President, Brousseau & Associates

Mark Brousseau is a noted marketer, analyst, speaker, and writer, with more than 20 years of experience advising leading providers of payments and document automation solutions.

Brousseau is president of Brousseau & Associates, a full-service marketing, PR and business development firm based in Central Pennsylvania. With the largest client base of any independent marketing firm specializing in the payments and document automation arenas, Brousseau & Associates counts among its clients many top solutions and services providers.


Process Performance
Intelligent Automation significantly removes the need for re-work and reduces time and effort needed in the process. Learn more in the full webinar.

People Performance
Process improvements allow people to focus on the tasks and activities that will impact outcomes in a meaningful way. BlackLine’s speakers discuss this and more.

Business Performance
See the results of customers using Intelligent AR Automation to improve processes and increase people productivity, especially in times of greater need.

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