Guest Articles

CEO.digital is a global community of C-level decision-makers and leaders working in or with technology across all sectors. Every month, we collaborate with experienced and insightful individuals from the C-suite for our guest articles. See how the tech world is evolving and learn what you can do to maintain competitiveness straight from the people who are fuelling change.

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Program Failure Is an Expensive Education

In this exclusive interview with Mentor Europe's CEO, David Hilliard, CEO.digital uncovered the true costs of program failure - and the steps you can take to overcome it.

Helping to Build a Greener World

Big Tech is in the vanguard of companies looking to develop sustainable solutions to today's, and tomorrow's, problems. Olivia Hughes outlines how Dell Technologies is striving to build a greener world with tech.

How Agility, Empathy and Purpose Steered Mastercard During a Pandemic

Adobe explores how Mastercard pivoted to digital swiftly and effectively during the pandemic- thanks to solid technology planning and a supportive culture to match.

From Legacy to Low Code: The Systems Revolution for Retailers

Retailers are hunting for ways to make their business more resilient in the face of ongoing crises. For Rob Shaw of Fluent Commerce, low code systems could be the answer. Discover more in this guest article.

Focus on Marketing Efficiency in 2021 – And Act Proactively

Ricardas Montvila, Senior Director at Mapp Digital, shares five measures for developing more power in marketing from AI initiatives in this Guest Spotlight.

How to Create a Culture of Collaboration in the Hybrid Workplace

How do you create a culture of collaboration when your organisation is split between the office and your employees' homes? Philippe Gomes of Powell Software discusses a clear journey forward.

How Cloud Technology Enables Small Businesses to Succeed

Dell Technologies investigates how small businesses have pivoted during the global pandemic, embracing cloud technology to fuel success. Hear from two members of Dell Women's Entrepreneur Network who used tech to serve their customers successfully in tumultuous times.

Developing Real Tech for Real Businesses

Linda Smith, CEO of BetaDen, examines how start-ups should approach creating solutions businesses actually want to use in this guest spotlight.

The Emperor’s New Clothes: Where Supply Chain Digitalization Went Wrong

Gert Sylvest, Co-Founder & General Manager at Tradeshift, looks at where organizations have gone wrong in the past with when it comes to digitalizing their supply chains.