Guest Articles

CEO.digital is a global community of C-level decision-makers and leaders working in or with technology across all sectors. Every month, we collaborate with experienced and insightful individuals from the C-suite for our guest articles. See how the tech world is evolving and learn what you can do to maintain competitiveness straight from the people who are fuelling change.

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Pivoting Personalization in Times of Market Change

As markets continue to fluctuate, personalization is now more important than ever. In this article, CX leaders Sitecore uncover four key areas to focus on to secure personalization success.

2022 Ecommerce Predictions from Leading Marketers to Shape Your Strategy

Read this Sitecore guest article to get the most important 2022 ecommerce predictions from sector-leading marketers. Take charge of your future now.

How to Increase 4G Capacity & Build Strong Foundations for 5G

5G is here, but it'll be a long time until we see a full roll-out. What can we do to increase 4G capacity in the meantime? Mentor's CEO, David Hilliard, investigates.

‘A Regulator Who Empowers’: The UK’s New Information Commissioner Has a...

Karima Noren, Co-Founder of the Privacy Compliance Hub and former Head of Legal for Emerging Markets at Google, reflects on the ICO25 strategy and shows why it may help companies to innovate confidently.

Make True Connections with Customers through Relevant Content

In a new Guest Spotlight, Zarnaz Arlia discusses how marketers can build stronger connections with customers through better content and personalisation.

Accelerating the Global Move to Digital Business

This article from digital business solutions experts, Pure Storage, explores some of the new technologies that are shaping the as-a-service, digital engagement-first world of business.

A Customer Service Revolution Driven by Digital Transformation

In this guest article, Robin Speculand, CEO and esteemed author, analyses how digital technologies are powering a new age of customer services.

A Business-Critical Program: The Clients’ Journey

Discover how Mentor Europe decides to accelerate or recover a business-critical program - fixing significant problems the organisation is struggling with.

Why Do 70% of Digital Transformations Fail?

Don’t let your digital transformation fail. YaYa show us the secret success tools needed for a seamless digital transformation in this guest article.