Three Steps We Took to Cultivate a Data Solution Portfolio

The waterfall project management method is no longer fit for purpose. To get back on track, and build a rounded data solution portfolio, Rackspace’s CIO and Director of Global Data Portfolio share their experiences in this new guest spotlight.

One in six machine learning models never make it to production. Often, it’s not because of faulty data or a lack of expertise, but basic project management. Many data teams are relying on disjointed, reactive waterfall methods. It’s a fundamental gap that exists across many organisations where there’s a laser focus on execution, but little focus on the underlying planning and management.

Successful data teams not only need strong data analysts, but they also need a strong product and project management foundation. This foundation ensures that resources are aligned to business objectives, projects are properly prioritised, and stakeholders get the data needed to be successful. Ultimately, what data teams need is a framework that encompasses product management, project management and technical execution. So, that’s what we did and here’s how we did it.

Step 1: Lay the Foundation

At Rackspace Technology, we took an innovative approach to our global data office. Our approach centralises traditional concepts and incorporates them into the unique needs of our users. By adopting this method we’ve achieved a 7x increase in projects handled, from 14 projects per quarter to 91 per quarter, in addition to measurable success in velocity, on-time delivery and data model delivery timelines.

What we implemented is unique in three ways:

Internal Product Management:
The product management office vets projects, collects requirements and sets the priority. Our two-tiered model revolves around designing products and roadmaps for internal users so that they can provide better experiences and business value to our external customers.

Project Management:
It’s a fundamental shift in how we plan and execute projects. This can be a big change for organisations where functional leaders typically set the priorities and timelines. The project management function takes the priorities and roadmaps developed by the product managers and lays them into a timeline with milestones and check-ins so that functional teams can focus on delivery instead of management tasks.

Scaled Agile:
What further differentiates our approach is the use of Scaled Agile. It lets us take a problem and divide it into bite-sized chunks to execute against. Because data projects have so many components that get overlooked, Scaled Agile is ideal as it takes an end-to-end view of a project and supports the iterative nature of data projects.

With these best practices as our foundation, we infused our project pillars. Based on corporate objectives, these pillars define projects as those that deliver internal optimisation, enable the business or transform the business.

From there, we divided the portfolio into three parts, or products:


How we consume data. Includes business intelligence and advanced analytics.

Data management

How we establish trust. Includes data governance and master data management (MDM).

Data platform

How we centralise and harmonise data. Includes our infrastructure and data ingestion methods.

Within each product, we focus on projects that support our pillars to create a balanced portfolio that directly ladders up to our corporate objectives.

Alongside our portfolio are strict prioritisation protocols led by business value. We study our backlog to find common threads. Instead of solving one problem for one business unit, we’re trying to solve for the common threads across the business. This allows us to satisfy more users at once, streamline resources and make a bigger enterprise-wide impact.

Another important aspect to the framework is delivering a minimum viable product (MVP) for a functional solution. In a traditional development framework, the organisation could wait months for a full release during which the project requirements have likely changed. In our framework, we meet with the stakeholders to determine the MVP and plan incremental releases to achieve the full bells and whistles. Starting with the MVP allows us to make iterative improvements, add value on a regular cadence, and stay close to changing requirements.

Successful data teams not only need strong data analysts, but they also need a strong product and project management foundation.

Juan Riojas & Lara Indrikovs, Rackspace Technology

Step 2: Organise the Team

Success hinges on finding the right leader. You don’t need a project management guru or data genius. Look for a person with strategic vision, business acumen and the ability to stand their ground. Accordingly, your team should consist of people that play well in both worlds — able to translate business needs to the technical side and vice versa.

Once we placed the right leader and assembled the team, we began by establishing clear roles and responsibilities. Then, we created a dedicated pod for each value stream that includes product managers, Scrum Masters and business systems analysts.

At that point, we scheduled in-depth working sessions. In those sessions, we attacked the backlog by tagging each request to a value stream and assigning business value. Next, we prioritised each project and developed a working roadmap. And we did all of this starting from zero to fully ramped up in just 60 days.

Each quarter, we take a few days to meticulously prioritise, plan the details and weigh dependencies for what’s next. Projects are locked in for the next quarter and then we start executing. As we shifted left, we started driving velocity, which accelerated project delivery, created more demand and further established trust.

Step 3: Reap the Benefits

Once implemented, we quickly saw improvements in some of our key metrics. And we did this, not by adding people or throwing money at it, but with better planning and putting the right people in the right roles.

The numbers speak for themselves:

  • 7x increase in projects from 14 projects per quarter to 91 projects per quarter
  • 20% increase in velocity without adding headcount
  • 80% year-over-year on-time delivery up from 15% on-time delivery
  • 14 days to develop a data model, down from 91 days

Using our approach, we’ve reached maturity in our Customer Churn and NPS (customer satisfaction) product lifecycles.

Integrating product management into the data office has made us more reliable and more of a partner to the business. Our goal is to become even more proactive with our ear so close to the business that we’re able to get projects started before the business asks for it.



Juan Riojas
Chief Data Officer, Rackspace Technology

Visionary leader with extensive expertise in global logistics, advanced analytics, and cloud transformations. Recognized for being a highly motivated, innovative and a results oriented leader with a proven track record of providing clear, practical, and creative approaches to delivering successful results

Lara Indrikovs
Director of Product Management, Rackspace Technology

As a decisive, dynamic business leader in the enterprise data and analytics space, I create impactful business value in the implementation of strategic initiatives to drive companies towards maximizing efficiency, productivity, and revenue.