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Uncertainty into Opportunity: Could Your Brand Survive an Online-Only Holiday Season?

12th August 2020 | 4:00 pm - 4:45 pm

Free

Episode 4 of Digital River’s Uncertainty into Opportunity Series

Could Your Brand Survive an Online-Only Holiday Season?

Register now for Digital River’s upcoming live virtual event to discover the expectations and projections for the 2020 holiday season!

Ali Hanyaloglu, Head of Global Product Marketing, Akeneo

Adam Walsh, Senior Director of Customer Success,
Digital River

Angus-Cormie-Lenovo

Angus Cormie,
eCommerce Director, Lenovo

 YOUR DIGITAL AGENDA

As many merchants start to prepare for holiday season 2020, one thing is certain: this year’s busiest season will be anything but typical. COVID-19 has moved more shoppers online, with ecommerce purchases in April and May actually exceeding holiday season levels.

With more shoppers comfortable making online purchases, and the pandemic continuing to keep people at home, brands need to prepare now for the influx of online shopping to come when the holidays near. From creating promotions that cut through the noise to ensuring consistency with your last-mile delivery, the way to win holiday season 2020 is by building seamless online buying experiences that capture mindshare and inspire purchases.

 

Join Digital River for the fourth live event in the Uncertainty into Opportunity live virtual event series. In this session, you’ll learn what your brand must do to prepare for a potentially online-only holiday season – and see that the work starts now!

Can’t wait until the next live virtual event? You can watch the previous episodes on-demand.

 SPEAKERS

Ali Hanyaloglu, Head of Global Product Marketing,
Akeneo

Ali Hanyaloglu,
Head of Global Product Marketing,
Akeneo

Adam Walsh, Senior Director of Customer Success, Digital River

Adam Walsh,
Senior Director of Customer Success,
Digital River

Angus-Cormie-Lenovo

Angus Cormie,
eCommerce Director,
Lenovo

Mike French,
Vice President, Partnerships,
Digital River

Mike French,
Vice President Partnerships,
Digital River
(Moderator)

SPONSORS

Episode 4 of Digital River’s Uncertainty into Opportunity Series is sponsored by Akeneo.

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalog management.

Leading global brands, including Sephora, Fossil, Shop.com, and Auchan, trust Akeneo’s solutions to scale and customize their omnichannel and cross-border commerce initiatives.

 SERIES

Uncertainty into Opportunity

In today’s world, selling directly to your customers and offering them diverse buying options to build brand loyalty has never been more important.

Owning the customer relationship and having complete control over the buyer journey allows brands to avoid business disruptions in times of uncertainty. It also enables you to reach consumers in new markets and provide them superior buying experiences, no matter where they are in the world.

Tune into Digital River’s Uncertainty into Opportunity series to explore the ins and outs of building a direct to consumer (D2C) channel from top industry experts who have decades of experience creating relationships with shoppers around the world.

RSVP now to get a front-row virtual seat for each live episode and receive the recording:

Episode 1: Control Your Own Destiny: Go Direct to Consumer

Episode 2: Know Your Audience & Uncover New Opportunities: How to Market Your Online Store 

Episode 3: Optimise Payments for Maximum Conversions

Episode 4:  Could Your Brand Survive an Online-Only Holiday Season? | CURRENT

 RSVP NOW

Title: Could Your Brand Survive an Online-Only Holiday Season?
Date: Wednesday 12th August 2020
Time: 4.00pm BST / 5:00pm CEST

 HOSTED BY

FORMAT

The webinar will run for 45 minutes on Wednesday 12th August at 4.00pm BST / 5.00pm CEST

  • Welcome
  • Introducing the theme & speakers
  • Ali Hanyaloglu presentation & Q&A
  • Adam Walsh presentation & Q&A
  • Fireside discussion with speakers

Details

Date:
12th August 2020
Time:
4:00 pm - 4:45 pm
Cost:
Free
Event Categories:
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Event Tags:
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Organiser

Digital River
Website:
https://www.digitalriver.com/