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A Bulletproof Content Strategy for CMOs That Scales
14th May 2020 | 3:00 pm - 4:00 pm
Free
YOUR DIGITAL AGENDA
More people than ever before are moving online, consuming content at an unprecedented rate – in fact, a staggering 80% of customers are more likely to purchase a product or service from a brand that provides personalised experiences.
The question is, can you effectively scale your content approach to meet consumer demand?
In this exclusive webinar, brought to you by Customer Experience experts CX2030 and Sitecore, our expert speakers show you how to not only craft a content strategy that prioritises personalisation to keep your consumers engaged, but how to scale your content approach to maintain and enhance the brand/consumer relationship, particularly when demand spikes.
Sign up to Learn
- Craft a Content Strategy
Enhance your content creation process by crafting a content strategy that prioritises personalisation and keeps your customers engaged. - Scale Your Content Approach
Utilise a purpose-built content hub for easy distribution of material across multiple channels, and enhance the brand/consumer relationship. - Insights from Leading Experts
Gain insight and experience from our expert speaker Bart Lammertyn, who has 15+ years of experience in Digital Asset – Product Content Management.
KEYNOTE SPEAKER
Bart Lammertyn
Sitecore Content Hub Specialist EMEA
With a background in the Graphical Industry and continuous education in Digital Disruption and Business Management, Bart brings over 15 years of experience in Digital Asset – Product Content Management and hands-on experiences on how to successfully deliver your Digitization Projects.
GUEST SPEAKER
Darcie Thompson-Fields
Head of Digital & Content, Chief Nation
Darcie is the Head of Digital & Content at Chief Nation, a global B2B marketing agency working with leading technology companies. She plays an integral role in shaping and developing Chief Nation’s digital offering. Darcie has helped build numerous content strategies for thought leadership websites like the Digital Centre, CX2030 and Intelligent Inbox.
YOUR HOST | SITECORE
Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customers and prospects.
More than 4,600 of the world’s leading brands — including American Express, Carnival Cruise Lines, easyJet, and L’Oréal — trust Sitecore to help them deliver the meaningful interactions that win customers for life.
Visit sitecore.com to find out more.
RSVP HERE
Limited to 50 Spaces
Date: Thursday 14th May
Time: 15.00 (CEST), 2pm (GMT+1)
Software: GoToWebinar
HOSTED BY
FORMAT
The webinar will run for 1 hour on the 14th May at 15.00 (CEST), 2pm (GMT+1).
- Intro and topic summary from Darcie
- High-level strategic view of current climate
- Industry overview and presentation from Bart
- Q&A with both speakers
- Topic discussion & conclusion
