Pivoting Personalisation in Times of Market Change

Name: Pivoting Personalisation in Times of Market Change
Start: 2021-04-27T08:45:00+00:00
End: 2021-04-27T10:15:00+00:00

27th April 2021 | 8:45 am - 10:15 am

CEO.digital and Sitecore invite you to an exclusive C-suite virtual networking event.
Shape the agenda, embark on business discussions, and network with leading industry innovators.

CEO.DIGITAL AND SITECORE PRESENT A VIRTUAL NETWORKING EXPERIENCE:

Pivoting Personalisation in Times of Market Change

Tuesday 27th April

8:45 - 10:15AM CET

ONLINE

YOUR DIGITAL AGENDA

Today, every brand is facing a critical need to realign or pivot their marketing strategies. They are having to readjust to market turmoil and ongoing crises – and shifting consumer behaviours in the face of this upheaval. CMOs are turning to personalisation as a means of accelerating recovery, teaming up with the IT function and Digital leaders to deliver. But are their personalisation strategies future-proof? Will they be effective?

To succeed with personalisation, CMOs must remember: customers are humans, not just data points. They must focus on customer journey analytics, validate segments, connect their data and also look beyond the data to craft a holistic and engaging personalisation strategy. In this way, CMOs can build a foundation for growth through stronger and long-lasting brand/customer relationships. But they can only do that by partnering with IT and Digital.

At this interactive session for Marketing, Digital and IT leaders, join likeminded experts within the CX space to discuss how to build a future-proof personalisation strategy. We’ll share real brand examples of personalisation success and show you how they do it. Together, we’ll help you realign your marketing and digital efforts to create a foundation for growth.

Secure your place for this exclusive event now to receive a luxury selection of refreshments direct to your door to enjoy during the keynote and breakout room discussions.

Places are limited to just 15 CMOs, CDOs, CIOs and similar customer-focused and IT leaders in the Nordics region. Register now to secure your spot and discover how to fuel growth by bringing a future-proof personalisation strategy to your marketing operation.

REASONS TO ATTEND

Steer the discussion
After you register for this event, you’ll have the opportunity to shape the agenda! We’ll send you a survey before the digital networking experience where you can choose topic points and suggest new ones.

Realign your marketing strategy to fuel growth
Find out how industry-leading enterprises are realigning their marketing strategies and future-proofing their personalisation efforts to fuel recovery and growth for their organisations.

Hear from and connect with like-minded experience leaders
This is your chance to connect with your peers from across industries and build lasting business relationships that help your organisation thrive.

Time to pivot your personalisation approach
Attendees will learn how marketing, digital and IT leaders throughout the Nordics are refreshing their personalisation efforts to reconnect with customers following global disruption. Join us on 27th April for more.

SPEAKERS

Jannik Devantier
Director, Business Value & Strategy, EMEA, Sitecore

Jannik draws on over 10 years of experience to help organisations successfully adopt, adapt and transform their marketing functions. He leads a team of highly skilled business and digital consultants supporting brands taking a personalised, digital-first approach. Jannik helps organisations increase Customer Experience maturity, evolve their processes and organisational strategies as well as business value.

WHO’S ATTENDING

We’re inviting 15 Chief Marketing Officers, Chief Digital Officers, Chief Information Officers and related leaders to this exclusive networking experience with Sitecore. This is the perfect opportunity to virtually network with your peers, spark new and meaningful business relationships, and to unlock crucial insights on building a future-proof personalisation strategy for an unpredictable world.

YOUR HOST

Sitecore creates human connections between brands and their customers with rich end-to-end content, seamless commerce, and always-on personalisation so brands can thrive in a world where, without a digital experience, there is no product.

RSVP 3 places available

PHYSICAL TO DIGITAL

Each CEO.digital Café attendee will receive a luxury selection of luxury teas, coffees and biscuits. Delivered direct to your door prior to the event, the refreshments are the perfect way to bring our guests together during the virtual experience no matter where they’re based.