Home Customer experience

Customer experience

Customer Experience (CX) is the new battleground for businesses. Where technology and innovation is shaping customer expectations. Greater personalisation, deeper customer insight, more powerful online experiences. Explore examples of the new way to do CX.

What does agile customer experience look like?

Many businesses know how essential it is, but how do you actually go about providing amazing CX?

The culture of content

Nine steps to content marketing excellence In most cases, digital content from or about your brand is now the primary lens by which consumers judge...

The great content mind shift

Dynamic content is revolutionising customer engagement and retention Content is already one of the most powerful selling tools for businesses. But the way content can be...

Digital Intelligence Briefing

2018 Digital Trends The Digital Trends report, published by Econsultancy in partnership with Adobe, is based on the largest global survey of its kind, with...

Reinventing Loyalty

The New Loyalty Experience Being an “experience business” means putting customers first. But what happens when your customers and their needs and desires are...

Experience Counts

Exceptional experiences happen at the intersection of data and design. Reaching distracted customers is more challenging for marketers than ever before. In order to win over...

The age of the chatbots

By 2020, the average person will have more conversations with bots than with their spouse. Let’s explore what this means for the financial services...

Why no one swims in the world most expensive pool

Guest blog: Morris Pentel, Customer Experience Foundation A futurologist and designer of customer experience & customer contact strategy. Morris is a globally recognised professional public speaker and writer...

The importance of data-driven customer experience

My primary focus is a fusion of technology, small business and marketing. I’m a freelancer, writer and traveller who loves to share his experiences...