The Quest for Mobile Excellence with Adobe

The Quest for Mobile Excellence with Adobe

The Quest for Mobile Excellence with Adobe

Mobile has transformed the customer journey. The impact on businesses has been profound. Yet in Adobe’s latest report, in partnership with Econsultancy, only 13% of the 3,000 digital marketing professionals surveyed describe their company as “mobile first”. Just 36% agree they have a mobile strategy. While the report finds much optimism for the future, too much mobile-related development and marketing activity is still occurring in business silos.

Adobe Presentations

Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence – 1st Presentation

About the survey…

  • Online survey between February and March 2015
  • Nearly 3,000 respondents globally across all sectors, B2B and B2C
  • 51% of respondents based in Europe, 21% in North America

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The Quest for Mobile Excellence – 2nd Presentation

Mobile is driving digital transformation –

  • Mobile time spent: 23% of media
  • App downloads: 310 Billion by 2016
  • Mobile commerce: 29% of sales on Thanksgiving

“The gap will increase between marketing leaders who reengineer their businesses to deliver mobile moments and the majority of marketing executives”Forrester Predictions

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