Cloud service providers: meet your future customer

What companies will demand from the cloud – and cloud providers – over the next few years

The demand for cloud investment is evolving, reflecting organisations’ evolving digital transformation strategies.

There’s increasing reliance on digital platforms for delivering services. Multiple clouds continue to be a popular solution, where things aren’t as simple as private v public. And of course, infrastructure needs to be stay agile and secure in the face of hackers and security vulnerabilities.

This research paper features insight from a senior executive survey of leading organisations. Discover what cloud customers should expect from their cloud solution to ensure success – now and in the future.

Key takeaways

Customers that buy hosting and cloud services keep adding to those services

Customers are increasingly looking for solutions around operational managed services. For example, monitoring, alerting, end-to-end application management, backup and DR services. Big-data and data-analytics/BI workloads account for the largest overall expansion. These are mainly non-cloud workloads now, but this will shift in the run-up to 2019.

Businesses will use multiple clouds to meet different enterprise needs

About one-third of enterprises expect to be able to dynamically move workloads to the most appropriate IT environment based on cost, performance, security, data sovereignty or other requirements. However, there are challenges around cost management, cloud management, migration issues, and more…

Spending is rising on value-added services

Businesses expect the portion of spending that goes to value-added services to double (from 10.7% to 22.7%) over the next two years, and the portion allocated to their own IT staff and resources to shrink from 63.3% to 38.3%.

Companies will prioritise partnerships over prices

As the cloud evolves, companies will increasingly turn to providers that can go beyond commodity metrics such as uptime. About one-third of organisations surveyed prefer to work with multiple vendors and manage the vendors themselves. Another one-third choose to deal with a single vendor that offers a broad range of products and services it has built and manages.

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