Achieving E-Commerce Excellence In Customer Experience

15 November 2017, 6.15pm
Soho Hotel, Sandra Blow Room
4 Richmond Mews, London W1D 3DH


One-tenth of a second. That’s the margin by which the e-commerce battle is now measured. For every extra 100 milliseconds in website speed, the likes of Amazon and Walmart reportedly lose 1% of revenue. What’s more, this level of competition takes place amid a backdrop of transformative technology and disruptive apps. Setting new standards and expectations in customer experience.
Join a group of carefully selected IT and digital leaders to explore strategies to compete globally, deliver seamless online experiences, and build brand loyalty among today’s savvy consumers. Explore best practices for optimising omnichannel customer experiences. Discover e-commerce-focused methods for minimising IT complexity while maximising revenue.

Who is attending

CIO, CTO, Chief Digital Officer, Head of IT, Transformation Director, Head of E-commerce.

Keynote speaker – Daniel Bobroff

Daniel is the founder and CEO of Coded Futures, a creative technology firm focused on retail, and formerly the founder and Investment Director of ASOS Ventures. A highly sought-after public speaker, having delivered keynotes for the Retail Institute, Google and Facebook, Daniel will share strategic insight from his 20+ years of building digital performance success in retail. Along the way this has included pioneering in-game advertising, and becoming a prominent thought leader in the world of retail and fashion technology.


You will be mixing business with pleasure – the serious business of gin tasting together with the pleasure of connecting with senior peers, colleagues and friends. Alongside a 4-course gourmet dinner, there will be premium gin tasting experience, themed ‘A Botanical Tour Around The World Of Gin’. Explore the different botanicals used in gins by deconstructing some of the most famous gins and their recipes.


The 5-star Soho Hotel is a luxurious venue, frequented by celebrities, in the heart of London’s West End. Occupying a former warehouse, the decor is a mix of contemporary elegance and classic style.